The Borgen Project

The Borgen Project

Strategic Communication and Public Relations for the Borgen Project

As a nonprofit organization dedicated to addressing global poverty and hunger, The Borgen Project focuses on advocating for international aid and sustainable development. By merging grassroots advocacy with legislative action, the organization empowers individuals to influence U.S. foreign policy in support of global humanitarian efforts.

A perfect example is its campaign to support the Global Food Security Reauthorization Act, which promotes food security and poverty reduction initiatives worldwide. In my role as Marketing and Public Relations Intern, I played a key role in advancing media outreach, stakeholder engagement, and advocacy efforts to enhance the organization’s visibility and impact.

Objective

To strengthen The Borgen Project’s media presence through a targeted marketing campaign meant to mobilize donors and media outlets, and to contribute to legislative successes through strategic communication and public relations initiatives.

Challenges

  • Securing media attention for global poverty advocacy amidst competing news priorities.

  • Surpassing fundraising targets to support advocacy campaigns and operational efforts.

  • Amplifying awareness and support for key bills addressing global food security.

Media Outreach

Crafted compelling journalistic pitches that highlighted The Borgen Project’s mission and key advocacy efforts. Pitched stories to international media outlets to broaden awareness of the organization’s initiatives.

Public Relations Campaigns

Developed and executed branding and public relations campaigns to promote fundraising events and advocacy efforts.

Strategies

Stakeholder Engagement

Cultivated relationships with media contacts, donors, and advocacy partners to foster collaboration and amplify messaging.

Event Coordination

Organized marketing events to engage stakeholders, raise awareness, and generate funds for poverty alleviation efforts.

Measurable Results

  • Coverage in 5 international media outlets.

  • Surpassed the fundraising goal by 40%.

  • Contributed to the passing of the Global Food and Malnutrition Act in the U.S. Congress.

Conclusion & Takeaways

My experience as a Marketing and Public Relations Intern at The Borgen Project provided invaluable insights into the intersection of advocacy, strategic communication, and stakeholder engagement. By crafting compelling media pitches and executing targeted marketing campaigns, I contributed the organization’s mission of downsizing global poverty. Surpassing the fundraising targets and securing coverage in international media outlets reaffirmed creative storytelling and relationship building as key factors in driving success. One of the most meaningful takeaways was seeing the campaig’s efforts come to fruition with the passage of the Global Food and Malnutrition Act. This role solidified my commitment to leveraging communication strategies for social impact, fostering collaborations, and supporting initiatives that improve lives globally.