Perfect Just For You

Perfect Just For You

Website Rebrand for Perfect Just for You

As a personalized embroidery shop dedicated to delivering high-quality custom products, Perfect Just For You prides itself on its commitment to craftsmanship and customer satisfaction.  By merging e-commerce with storytelling, the brand seeks to create fashion that embraces each customer’s personal style and values.

A perfect example is their FCK Cancer initiative, which supports cancer awareness through custom products, driving both engagement and meaningful impact within the community. In my role as Web Designer and Marketing Consultant I improved the web design and marketing analytics to optimize the brand’s digital presence.

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Objective

To elevate Perfect Just for You’s online visibility, brand identity, and customer engagement, to align with their mission to provide high-quality, custom products that cater to the unique needs of every customer.

Challenges

  • The brand needed a comprehensive update to its visual identity, including the logo, overall aesthetic, and messaging, to create a cohesive and engaging presence that resonates with the target audience.

  • Ensuring the website was accessible and user-friendly for all visitors, including those with cancer, disabilities, and other conditions. Refining the layout and checkout flow was essential to simplify navigation and provide a seamless experience for potential customers.

  • To enhance the visibility of the brand’s unique products and strong social cause, it was crucial to improve search engine ranking, boost organic traffic, and connect the marketing funnel effectively.

Strategies

Logo and Visual Identity Update

Redesigned the logo and visual identity to better align with the brand’s focus on custom embroidery and craftsmanship. Updated the messaging to reflect the shop’s core values—strength, resilience, and social impact—while maintaining an emotional connection with the audience.

AODA Compliance and Accessibility

Conducted a comprehensive accessibility audit to ensure compliance with AODA standards. This included optimizing color contrast, header structure, and alt text, as well as improving site navigation to enhance inclusivity and functionality for all users.

SEO Optimization

Implemented a targeted SEO strategy, incorporating high-impact keywords related to streetwear, fashion, and social advocacy. Optimized meta descriptions, title tags, and alt text to improve search engine rankings, driving organic traffic and increasing brand visibility.

Website Flow and Usability Improvements

Simplified the website layout and optimized the checkout process for smoother navigation. Clear calls to action and an improved purchase flow provided a more intuitive, seamless experience for customers.

Measurable Results

  • Achieved a 5/5 customer satisfaction rating

  • Generated 1,000+ impressions

  • Secured 1st position on Google search results

Conclusion & Takeaways

As a Web Designer and Marketing Consultant for Perfect Just For You, I had the opportunity to refine my consultancy skills to help my client in improving their digital presence, personal voice and brand identity. Using my skills in content design, brand marketing, SEO and digital accessibility, we managed a successful rebrand launch that incorporated the whole marketing funnel and led to an increase in sales and great customer reviews.

This opportunity allowed me to work closely with a client in a strategic setting and deepen my skills to include e-commerce and product launches. In particular, I felt impacted by the fck cancer initiative, which resonates deeply with my values of responsible, value-driven marketing.